We make our mark without leaving one.  The company has strict processes, but at the end of the day we feel good about our company and what it stands for.  We are a random band of family and friends that are passionate about the environment. Our company is a great pathway for us to get our message out and help others with the same mission.  That about sums it up.

INDIE PEACE is 100% organic cotton, which means that the cotton does not go through chemical processing as 100% cotton does. This allows the threads to remain intact for two times as many washes as regular cotton. This means that INDIE’s clothing offers quality, allowing the consumer’s clothing to not have as much give and stretching due to wear and washes. INDIE PEACE only uses water based prints, which allows for INDIE’s clothing to not have pasty printing that can peel off from old age or too many washes. INDIE PEACE offers style and variety for the consumer with various designs to choose from. INDIE is exclusively USA made and 100% designed by our founder Lawton Ursrey.

The 2012 collection is available now.

Lawton Ursrey was recently invited to participate as a featured speaker at EarthShare’s Leadership Challenge for the 21st Century business leaders organization. The summer program, which is held yearly at Berry College, concentrates on preparing Georgia’s young adults for the leadership and business challenges facing future generations. Since the camp centralizes its mission on ways to sustain and strengthen the environment, the story of INDIE PEACE perfectly embodied their core values. In addition to sharing the unique story of INDIE, Lawton focused on challenging the group to think of ways they could be more green.  Hopefully this experience has helped to encourage, and further educate, younger audiences on the important alliance between effective business tactics and increasing environmental concerns.

Forget what you’ve heard about organic cotton being flimsy. The idea that harsh pesticides are necessary to protect cotton crops against damage-causing bugs is simply not true. In fact, insecticides weaken plants and welcome even more cotton-nibbling creatures. How? When farmers use abrasive substances to shield crops, they kill all bugs, good and bad. What’s more, stronger cotton-eating bugs flourish and there are no predatory insects, birds and spiders to stop them in their tracks. Unfortunately, farmers have to hose down their crops with even more cancer-causing chemicals to kill the stronger bugs. And ultimately, repeated exposure from rough pesticides and tougher insects makes for a much weaker cotton crop.

But the destruction doesn’t stop there.  Once the cotton crop is picked, factories must scour and bleach the plant to rid it of pesticides. However, instead of freeing the cotton of disease-causing chemicals, other compounds, such as formaldehyde, are added in to preserve the “quality” of the fabric.  The chemicals do little to protect the garment and instead leak dangerous substances in the fabric. More shockingly, in an average shirt produced with non-organic cotton, only 72% of the actual garment is cotton.  The rest of the shirt is a combination pesticide residue, layers of silicone and other toxic fillers!

To you, the consumer, purchasing non-organic clothing means sacrificing quality and exposing yourself to potential health problems. Opt for organic options instead. Organic cotton is stronger and more durable than the regular variety because it goes through less processing and has been spared harsh chemicals and pesticide resistant bugs.

On an average, shirts made with organic cotton start to lose their elasticity at 100 washes, compared to those made of regular cotton which start to lose theirs at just 25. On top of that, organic cotton is softer and has a more luxurious feel. It’s hard to believe that such a delicate fabric can be so sturdy, but the secret lies in what it’s made of – 100% certified organic cotton and NO PESTICIDES.

Consumers with allergies and sensitive skin will also find that organic cotton is a better option. Without the use the pesticides, organic cotton is safer, softer and overall superior.

So, before you fork up the dough for another shirt, ask yourself if you are willing to spend your hard-earned dollars on second-rate garments. Instead, try investing in an100% organic option. Your money will be well spent on a lush, environmentally friendly, non-toxic and highly long-lasting piece of clothing. The obvious winner in this battle is organic cotton- it packs the punch against regular cotton.

Pssstttt…. who said organic options had to be pricey? Go to indiepeace.myshopify.com and browse affordable and stylish 100% certified organic options now!

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Check out the new INDIE PEACE photo album on Facebook!  A new photo is added each day of INDIE PEACE merchandise.  If you want to look at other styles that aren’t uploaded yet, check out the INDIE PEACE website at www.indiepeace.com!

On 11 Alive last week, the NFL’s highest paid full-back, number 34 Falcon’s teammate, Ovie Mughelli sported INDIE PEACE while testing out the Magic Jack. Mughelli met up with INDIE at an ECO-SHOW not long ago and purchased six of INDIE’s unique designs!

Choosing INDIE as his shirt choice for his appearance on 11 Alive shows his constant support for the environment. As the NFL’s first eco-athlete, Mughelli chose INDIE as his eco-fashion line.

During his 11 Alive appearance, viewers can see the one of a kind fit that INDIE’s tees have to offer for it’s consumers. The design that the company has created provides a fit for its customers that flatter figure and give each person a soft, comfortable wear all day.

Athletes are seeing the impact that they can make on the environment in all aspects of their lives. Join Mughelli and all others in going green in all areas of your life and when looking to go green in fashion, choose INDIE PEACE!

Catch a glimpse of Mughelli on 11 Alive wearing one of INDIE’s tees @ http://www.11alive.com/news/local/try_it/story.aspx?storyid=129594&catid=292